As a product based business, it is important to knowhow to talk about our products the correct way. In the past, we had the tendency to get into long product explanations which is unnecessary or even bad for our business.
Always remember that Sunrider products are not intended to cure or treat disease or medical problems. It is better to talk about Sunrider's value and the Philosophy of Regeneration in less then ten mimutes, explain key differences between our products and other products.
Tuesday, April 14, 2009
Fad juices
When we talk about product value, it is not only the marketing plan but also our product philosophy. A company that provides the best products to help people to regain and maintain good health. The goal is to enjoy a good, healthy life. A good, healthy life is not just a miracle cure.
Many times, people just want to take one product, one herb, one vitamin, etc and claim that this is the solution to all of their health problems. There are always fads in the health industry. Twenty years ago, it was wheatgrass and spirulina. then noni juice, mangosteen juice, acai berry juice. Every time a company markets a "fad" juice or ingredient, they like to claim this is a cure-all, a miracle to relieve any problem you have.
Some companies even say they had a patent for a special process for their juice, but they do not even do this process themselves. This special patented process is not unique to them. It is owned by someone else. Let's think logically. Not matterhow you process acai juice, can it really cure everything? If you use your common sense you know it is not true. The truth is that health is complicated.
Many times, people just want to take one product, one herb, one vitamin, etc and claim that this is the solution to all of their health problems. There are always fads in the health industry. Twenty years ago, it was wheatgrass and spirulina. then noni juice, mangosteen juice, acai berry juice. Every time a company markets a "fad" juice or ingredient, they like to claim this is a cure-all, a miracle to relieve any problem you have.
Some companies even say they had a patent for a special process for their juice, but they do not even do this process themselves. This special patented process is not unique to them. It is owned by someone else. Let's think logically. Not matterhow you process acai juice, can it really cure everything? If you use your common sense you know it is not true. The truth is that health is complicated.
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