The Sunrider Philosophy

The Sunrider Philosophy does not concentrate on particular ailments, treatments or cures. Cures and treatments belong to the medical profession. The Sunrider Philosophy is more concern on the fortifying the body against the barrage of negative outside influences.
When the body is strong, it will generally able to perform its functions and keep diseases and illness away. The body needs the proper nutrition in order to attain good health. Poor nutrition for an extended period of time causes a degenerative cycle within the body. When one part of the body lacks nutrients, it will take the nutrients from other part of the body which creats new weaknessess which will eventually cause the body to degenerate. When the body degenerate, most people will make an effort to substitute something else for what the body needs.The West has generally learned to sacrifice good health for an immediate solution to a problem. We must learn that good health can only be attained and retained when the body is supplied the nutrients it needs to perform its intended functions. As people gain an understanding of the unique nutritional nature of the Sunrider products, they can take the necessary steps to provide ther bodies with the right nutrition and fortification that is needed to remain healthy.

In order to understand what regeneration is , there are 3 important principles to remember.
First Principle: The body heals itself with proper nutrition.
Second Principle : The body is designed to obtain its nutrition from Whole Foods;
Third Principle: Each person must be willing to accept responsibilty for his or her own health.

Sunrider's Value

As a product based business, it is important to knowhow to talk about our products the correct way. In the past, we had the tendency to get into long product explanations which is unnecessary or even bad for our business.
Always remember that Sunrider products are not intended to cure or treat disease or medical problems. It is better to talk about Sunrider's value and the Philosophy of Regeneration in less then ten mimutes, explain key differences between our products and other products.

Fad juices

When we talk about product value, it is not only the marketing plan but also our product philosophy. A company that provides the best products to help people to regain and maintain good health. The goal is to enjoy a good, healthy life. A good, healthy life is not just a miracle cure.
Many times, people just want to take one product, one herb, one vitamin, etc and claim that this is the solution to all of their health problems. There are always fads in the health industry. Twenty years ago, it was wheatgrass and spirulina. then noni juice, mangosteen juice, acai berry juice. Every time a company markets a "fad" juice or ingredient, they like to claim this is a cure-all, a miracle to relieve any problem you have.
Some companies even say they had a patent for a special process for their juice, but they do not even do this process themselves. This special patented process is not unique to them. It is owned by someone else. Let's think logically. Not matterhow you process acai juice, can it really cure everything? If you use your common sense you know it is not true. The truth is that health is complicated.